creativity can be applied to almost anything we encounter. how it is used is defined by budgets, laws, restrictions, physical elements and decision makers. these definitions challenge the evolution of design. these are some of my interpretations.
logos create an identity for immediate recognition. their unique style is determined through brainstorming and identifying the parameters and personality of the product or organization. the process sorts through color, type and designs fabricating the ultimate goal.
my experience with print materials covers numerous formats and printers. the scale of the projects also vary, but they all require monitoring production schedules, editing, proofing and creating print files.